What My Spotify Playlist Taught Me About Marketing

February 12, 2019

Deacon Blues, Mr. Big Stuff, the Theme From the Rockford Files. 


All songs from my Spotify playlist titled what could possibly go wrong? (purposely named in lower case to make it edgy, sigh)


Like about 100 million other people, I created a Spotify account and curated like a badass, red wine in hand. One song lead me to another. Then another and before I knew it (two years actually) there were over 500 songs. 


As my personal Facebook account will expose, I’m a reluctant sharer. My last update was a “like” and I spent some time debating first. But one cold night, after one cold beer, and then every other cold beer I had in the house I decided it was time to toggle from private playlist to public playlist. Invite the world in!


Man did it suck when I realized my playlist was already public. Always had been. I rubbed my eyes more than once trying to focus on the number 0 beside my followers. I looked at it for a while before I accepted the blow.


 0 followers. I guess that's what could possibly go wrong.



Later that evening, possibly through a tear, I noticed a banner across the top of the app with some featured playlists. “This is Drake” This is Post Malone” “Cafe Montreal” “Soft Tracks For Quiet Moments” All had several million followers and all were specific. Mine was as random as an orphan sock drawer.


Realtors are marketers. We market the homes we have for sale on behalf of our hard working clients but we also market our services to the public, The most successful Realtors do both well. If we can't find new business we'll dry up. This website, my website, was all written to be specific. I'm not trying to be everything to everyone and some people will look at me an take a pass. That's ok. 


It's my bet that there are enough people out there that value good information, connection, honesty, respect and gratitude that I can run a successful business. 


If you're getting ready to buy or sell a home and find the information on my website helpful, I'd welcome the chance to join you on your mission. 







I think I’ll pare my playlist down to about 20 songs with the word “eskimo” in them. I’ll bet I can get a follower. As a matter of fact, here's a track from what could possible go wrong?  that has the word eskimo in the lyrics.






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